SEO Link Building

When it comes to search engine optimization of a website, there are two major divisions namely on page optimization and off page optimization. This article is an effort to elucidate the significance of link building that comes under the off page optimization of web pages.

Major search engines grade a website taking in to consideration several factors. The number of relevant inbound links to a website plays an important role in ranking the web page. Some knowledge in link building will help you in building relevant backlinks that can raise your page rank.

Webmasters follow various strategies in building backlinks for websites. The commonly used strategies include buying links from relevant website with higher page rank and high popularity, mutual exchange of links with websites having equal page ranks, links can also be got for exchange of products or services. Of late link baiting has become career for many in the web developing companies.

The search engines consider your website as an authority of the subject content if a large number of external links from relevant websites point toward you site. This is how your website will reach the top position on search engines.

These are just some of the reasons that make us special. You just need to work with us once to learn the difference for yourself. Some of our wide ranging link building strategies include:

1. Manual Directory Submissions
2. Manual Article Submissions
3. Social Bookmarking 
4. Classified Submissions
5. RSS Submissions
6. Blog Reviews
7. Forum Posting
8. Squidoo lens creation and promotion

1. Relevancy and placing of links in the page content.
The value of a link is greatly improved if it is on a page containing content that is relevant to your website, product or service. When placing a link on a site always try to place it inside the content of a page. Footer links have lost a lot of value and is not effective anymore.

2. Domain Trust.
In order to become a trusted site in the eyes of the search engines you need links from existing trusted sites. Prevent links from "bad neighbourhoods" at all cost. Who you link to and who links to you plays a very important part of domain trust.

3. Anchor Text.
Always strive to make your anchor text look natural. If you use the same anchor text containing your keywords all the time the search engines will penalize your links. Look at including phrases like "my hot site" or " visit my site here" in some of your anchor text. Do not over optimize!

4. No-follow and Do-follow links.
To ensure maximum value and a natural link building process, build "do-follow" and "no-follow" links. The average person on street does not care about "do-follow" or "no-follow" links and will build links to and from the sites they like. You want your SEO link building to look natural to the search engines.

5. Pages that pass on Page Rank.
Web pages that ranks high for a phrase or keyword that is important to you will pass on some of this value when you place a link on them. Research high ranking pages and target them for your link building.

If you incorporate the above 5 tips into your optimization strategy you will see positive results. Shortcuts and unethical techniques are not worth the time and effort. Links build using the correct techniques will have more value allocated to them and you will need less links in order to improve your keyword rankings.