With 2010 nearing an end, we are all looking ahead optimistically towards 2011. In the world of web technology, we have not witnessed any major upheaval this year. Being an ardent web surfer and a webmaster it's all but natural for me to become curious about what holds for us in 2011. The most interesting area to look forward to is Search Engine Optimization (SEO), without which no website under the sun passes the fitness test. The SEO domain has got a tremendous boost owing to the growing popularity of social networking sites and various improvements in search technology. In this article and the following one, I will share with you some of the SEO trends that you can look forward to next year.
Close on the heels of Search Engine Optimization, comes Social Media Optimization, the newest incarnation of SEO. I know that you are not getting surprised any longer by this new term, thanks to the tremendous popularity of social networking sites worldwide. Webmasters should not consider Social Media Optimization as a distraction from their normal SEO efforts; but this new activity should be deployed to boost a site's SEO prospects. Social Media Optimization activities may include back links from individual social media sites, development of a credible profile on these sites, and targeting towards real time searching. The greater impact you can cast on the social networking sites, the greater your SEO prospects will improve in the coming year.
White-hat includes bidding for keywords and using them to enhance your web presence. Article marketing is another way to go about it. Similarly, pay per click ads can help building good amount of web traffic towards your site. Using white SEO helps in gaining the trust of customers.
There are many benefits of ethical on-page SEO optimization. Professionals all across the globe prefer using this technique of on-page optimization. The reason behind this is that white hat techniques are authentic ways of search engine optimization. This means that these techniques are a trusted way of optimization and one can trust them without any fear as they are genuine ways.
Ethical on-page SEO optimization will provide you with one the most important things of SEO. This is called the content with quality. The only way of communicating with your potential customers are with words. Hence most business houses give due importance to the use of fresh content which is meaningful for their line of businesses.
In continuation the ethical use of on-page SEO optimization draws the attention of web crawlers towards a website in the best possible way. These web crawlers can decipher the content of a web page. In fact appealing to them serves as a mark of authenticity. This makes such websites a favorite with the search engines and they start getting more and more traffic slowly and steadily.
Website Speed and On-Page SEO Activities:
There are some webmasters who rely on off-page optimization rather than on-page optimization. But in 2011, you should give equal, if not more importance to on-page optimization. Most importantly, the site load time is going to be the litmus test. Google, in its effort to improve websites' performance has decided to penalize those sites that take a longer load time. Simultaneously, improper use of Meta tags in website coding will have a negative effect on major search engines in the coming year.
The Web Is Going Mobile:
Smartphones are getting more and more ubiquitous and people have started surfing websites on their mobiles more than ever. This trend is going to increase in 2011. The number of mobile Internet users has touched 90 million already. The need for optimizing your site for mobile users will naturally be more pressing. Your site needs to be optimized for relevant mobile applications, such as Google's Mobile Search Services and mobile keyword tool in AdWords. Google itself has stated that mobile search results takes precedence over desktop search results when it comes to mobile searching. This underscores the need to invest your time and money towards mobile SEO in the coming year.
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