Social Media Marketing (SMM)

Social media optimization is one of the most powerful tools today for marketing both online and offline businesses. The Internet is a powerful force that connects the entire world, making it the biggest market that the business world has ever seen, More specifically the daily active users of social media sites such as Facebook, Twitter, StumbleUpon, Digg, and the like.

There are many businesses who are still unaware of the advantages of using social media for profiting their company. It's pretty commonplace nowadays for many businesses to have a website online generating traffic and sales to their site, but are simply unaware of the profits they are missing out on through not using social media in their business. Gone are the days when purely just having a website online will give your business the visibility it needs to stay ahead of the competition. By taking advantage of social media in your business, you will be staying ahead of the competition along with optimising your search engine ranking.

The main focus point of social media is not to increase sales even though it could be one of your focus points, but to increase your visibility and credibility by participating in conversation online. The sales will follow after you have established yourself as the expert in your industry. If done correctly and the time and dedication is put into it, the business leads will follow. To gain the best results from it takes time and dedication.

Social media is all about building relationships and to become more visible online. You can also build trust and credibility by participating in all the tools related to it online. Be the expert in your field. Find below a couple of advantages regarding this new trend

It lasts longer than traditional media:

It can attract and hold the attention of targeted users via social networks. Usually these users have grown numb to traditional marketing and advertising where you do not force participation.

With social media you are engaging your consumers in a way that encourages trust and increases message retention.

It is viral:
Social media is viral and can reach wide targeted users in a short amount of time with the least costs involved than traditional marketing. This is a substantial opportunity and threat for traditional marketing agencies. While this can reap tremendous growth if used and implemented correctly, it can also have negative viral outcome for businesses that are not properly prepared to deal with it.

It is interactive:
Through the use of social media, businesses can now communicate and get immediate feedback from vistors and customers encouraging a process of dialogue between everyone.

Increased visibility:
It holds a favourable position for visibility as it has been blended into our daily online lives. What is the first thing you do when you go online? Browse to MySpace? Facebook? Twitter?
This new online marketing trend has its advantages and at the same time, if done incorrectly, could also have it's disadvantages. Contact us if you require additional information regarding the advantages of social media.