Search Engine Optimization is a process that is used to generate website traffic in such a way that you can have a significant amount of customers in your hand at a time. This will generate quite a bit of profit. While seeing a lot of competition, ethical and unethical both ways are used to make your site become search friendly and get listed in the top ranked pages. Technically, they are regarded as white-hat SEO and black-hat SEO strategies. It is obvious that white-hat SEO techniques are legal, reliable and will work efficiently.
The Most Popular White Hat Techniques :
- Original and relevant content creation
- Article submission
- Director submission
- Request site feedback
- Create Back links
- Prepare business blogs
- Create site mappings
- RSS feed
- Forum contribution
- Content is All-Important: You heard and read enough about it but the fact remains that content is indeed the king. Relevant content complete with good headings not only makes your website informative for readers but likeable by the search engines too. In fact well-written content which is updated on a regular basis can push your website towards the top of search engine results.
- Appropriate Titles and Meta Data: It is important to provide proper titles and meta data to pages. Ensure that all your titles are descriptive. To make sure that all your web pages get indexed, use unique meta tags for every page. You could choose to use a mixture of targeted keywords and concise information about the page.
- Quality Inbound Links: A number of inbound links on other websites has a considerable impact on your site's ranking. Link baiting techniques such as articles, news stories and practical guides are white hat SEO techniques which you can use.
- Website design: The structure of your website needs to be simple in order to let search engine crawlers navigate through it easily. A well-structured website with headers and sub headers win over flash images. For any dynamic web page you can remove the session IDs so they are craw-able.












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